To increase new registrations and the share of active traders.
All aspects of working with exchanges have been learned thoroughly. We made an in-depth analysis of navigation and workflow, support requests and many more. According to this data, we put together and examined the hypothesis about what particular issues users may face. And how to fix them.
As any mass market product, OLDEX must be easy to interact. In our case, a simple start for traders is crucial to engage new users. Furthermore, with an outstanding user interface, we wanted to attract other exchanges users.
We drastically changed the registration, introduction, adjustment processes. Such pages as balance and coins descriptions. And what is particularly important — withdrawal and funding steps.
We get users smoothly to trading not to let them quit right after they start.
The main screen — Markets — takes you to the comfortable trading and exchange atmosphere. Its goal is to illustrate the current state of trading pairs, news, favorite coins current status.
We placed all users info around his avatar to make the interface look like popular services, so there is no need to get used to it.
It’s easy to adjust your tabs set because hundreds of coins are available. Do yuans take your interest? Just add them.
We got together in one screen all the assets and margin positions.
An asset is a unite issued by exchange, that represents a currency (e.g. US dollar) or a cryptocurrency. There are confirmation policies and assets marking system to reduce fraud and protect traders.
The original interface could make a user being confused facing, for example, bitc0in and Bitcoin. So we’ve completely altered the structure. Now the trust drivers come to the foreground.
At the left the trust factors are placed, at the right — the best trade pairs selected on the market size.
Before you had to go through a crypto quest to start trading:
1. To register and proceed with identification:
2. To try to fund the account
3. To get funds on your exchange account
4. To start trading
Openledger faced losing its users because they were confused from the very beginning.
We came up with a concept of how to facilitate the funding process and make it intuitive:
The final part of developing the user interface included a mobile UI, atomic design system, and of course an UI-kit.