Mobile app design for the Wellse startup

Two products within one app

When several types of users meet in one application, the main task is to understand the product logic before the design begins. This was the challenge facing the Right team in the Wellse project.

We had to design a unified mobile application for clients and trainers, preserving the product’s integrity and considering the needs of each audience. Thanks to deep UX development, a systematic approach, and experience in creating complex digital services, we have combined two user experiences into one convenient and understandable application.

When several types of users meet in one application, the main task is to understand the product logic before the design begins. This was the challenge facing the Right team in the Wellse project.

A wellness startup from the UAE, founded by professionals from the sports industry. They knew the market well from the inside and faced the problem of finding suitable specialists in Dubai, which became the basis for creating the platform — a unique product in the fintech app market.

The application is useful for clients looking for a suitable specialist, and for trainers who need a tool to manage their practice.

For trainers

The platform helps develop a private practice in Dubai: find clients, effectively manage workload, and build long-term professional relationships.

For clients

The application provides the opportunity to find fitness, strength training, or sports conditioning coaches and start training without unnecessary complications.

Here you can see the Wellse identity case study.

Product approach

At the start, the Wellse team had a general understanding of the future application, but many user scenarios still required development. We started not with screens, but with an analysis of the product and building interaction logic — we defined the key flows for clients and trainers before the design stage.

We analyzed existing solutions in the fitness and booking services sector, studied user-familiar scenarios, and market best practices.

During the design process, we considered not only individual user scenarios but also the overall interaction mechanics between them. It was important to create value for both parties so that Wellse would remain the primary communication tool after the initial contact.

Next, we built a flexible work process together with the client’s team. We designed the product iteratively: as individual screens and functional blocks were ready, we handed them over for development, taking into account the technical capabilities of the development team and the MVP limitations.

Interface for different writing systems

Dubai is a multicultural environment, so the interface was adapted for two writing systems: English and Arabic. For the Arabic version, an RTL format is implemented, where navigation and visual hierarchy are read from right to left.

The system maintains a unified visual language and correctly restructures navigation and composition for different reading directions.

Swipe mechanics: a familiar way to choose

Swipe mechanics are used to select a trainer, based on a quick decision-making pattern familiar to users. It simplifies the search process and makes it more intuitive through familiar interaction.

Think about workouts, not currencies

The app allows you to choose a convenient currency for displaying costs. All calculations are automatically converted to it, so the user doesn’t have to think about currency conversion and differences.

Trainer organizer: all in one app

Wellse turns the app into a working tool for the trainer: it helps plan workloads, manage clients, and keep daily tasks under control.

Personal profile

A personal profile with all the relevant information a client needs when choosing a trainer

Settings

Convenient settings for the trainer’s profile

Chat with trainer

Chat with the trainer directly in the app

Calendar

A convenient calendar with workout bookings and the ability to create new workouts

Reminders

Don’t miss your workout with reminders

Planner

A convenient planner for booking workouts

Results

The app has been launched and is available on the App Store. The first version included part of the designed functionality — the remaining scenarios and features are prepared in the mockups and left for the next stages of product development.

Wellse received not only the finished app design but also a full-fledged product development methodology: from research and scenario building to creating a design system and preparing mockups for implementation.

Working on the project helped the client’s team gain a deeper understanding of the mobile product creation process. They used the acquired experience as a foundation for launching their own app development studio.