App icon development
A striking app icon can be a powerful part of your marketing strategy. We create custom icons, logos, and symbols that capture attention, spark curiosity, and motivate users to download your app. Designed to stand out in a crowded marketplace, our visuals help your product rise above the competition in the app store.
App icon ≠ logo
A logo is the primary visual element that represents a company.
App icon — the visual symbol of an app as it appears in the App Store or Google Play.
While logos and icons are both key elements of a brand’s identity, they serve different roles. When it comes to app design, that difference matters. A typographic logo or lengthy brand name won’t always translate well to a small app icon — that’s where a strong brand symbol or custom mark comes in.
Key things to consider when designing an app icon
App icon sizes across different platforms
On screens and within smartphone interfaces, app icons appear small — which means they need to remain clear and recognizable even at minimal sizes. Complex details or intricate elements don’t translate well. Users should be able to instantly grasp the essence of the app just by glancing at the icon.
Icon recognition
In the App Store and Google Play, apps compete for attention. One of the factors that influences the number of downloads and installations is the app icon. We research competing apps, select simple ideas for icons, and look for associations at different levels to develop the idea into an interesting concept.
Consistency with brand identity
An icon is a key element of a brand’s corporate identity. Since users encounter the brand across various sites and platforms, it’s important that the icon consistently conveys the brand’s concept and positioning everywhere it appears.
Compliance with platform guidelines
Different platforms have their own rules and requirements for app icons. While we ensure compliance with these guidelines, we also maintain the unique identity and recognizability of your icon across both the App Store and Google Play.
