Brand audit
A brand audit at Right is a comprehensive analysis of your brand’s current state, its key attributes, and its alignment with business objectives and market expectations. It helps identify whether rebranding, updates to specific elements, or a full revision of the brand architecture is needed. The audit clarifies brand positioning and guides the optimal direction for the company’s growth and product development.
What goes into a Right brand audit?
- Brand perception analysis. We examine how your target audience perceives your brand — the values, emotions, and associations that arise when they interact with your product or service.
- Image consistency assessment. We assess the consistency of your brand presentation across all customer touchpoints — from visual assets to communication style — to ensure a cohesive brand experience.
- Competitive landscape research. We analyze your brand’s positioning relative to competitors, uncovering your unique strengths and identifying opportunities to enhance your competitive edge.
- Corporate identity & communications review. We take a close look at your visual and verbal branding — from logo and color palette to tone of voice — evaluating how well these elements align with your strategic goals and market trends.
- Alignment with marketing strategy. If you already have a marketing strategy in place, we compare it with your current brand identity to ensure everything works in sync and supports your business objectives.
Why choose a brand audit with Right
Seasoned Experts
Our team includes specialists with over 20 years of experience. We’ve built and refreshed hundreds of brands, conducted in-depth research for industry leaders, and earned international recognition for our work.
Tailored Approach
Every project is unique — that’s why we customize the audit parameters to fit the specific needs of your business and goals.
Rebranding Guidance
Our experts help you identify which elements of your brand identity and communications should be adapted to ensure your rebranding efforts deliver maximum impact.
Actionable Insights
Following the audit, you’ll receive a detailed report with clear, practical recommendations on what to keep, what to improve, and where to evolve next.
How we work
- Data Collection & Analysis: We perform a thorough analysis of your brand’s current state — evaluating perception, competitive landscape, and communication effectiveness.
- Strategic Recommendations: Based on the insights gathered, we develop actionable recommendations to refine your brand image and enhance its market position.
- Change Management: Our team supports you through every stage of implementation, ensuring a smooth and effective rebranding process.
A brand audit is more than just a snapshot of where your brand stands today — it’s a structured analysis paired with a clear, actionable roadmap for developing one of your most valuable business assets: your brand. Take the first step toward building a strong, consistent brand — talk to us about how an audit can help.
