Brandbook development
We document all the brand elements in a guide that will serve as a tool for future company development and help the brand to integrate harmoniously into new environments.
A brandbook is a type of brand constitution.
A brandbook brings together all the elements of a brand’s identity, including verbal, visual, sensory and interactive elements.
Sometimes it seems as if you can simply say: ’I want to order the development of a brand book’ and it will appear immediately. But it doesn’t work like that. Creating a brandbook involves long interviews with the client, in-depth analysis, and developing a concept and positioning with ambitions for the future.
The content of brandbooks varies depending on the company’s area of activity. Some brands, for example, operate only in the digital environment and will never go offline.
At a basic level, every brand book includes a logobook with the rules for working with the logo and a guideline with the rules for working with the company’s corporate identity. Some companies only need a logobook or a guideline.
A brandbook is needed by those who understand what it will do for the business
Companies are conquering the offline world
With offices and a large number of employees in different regions. If you want to convey common values, provide the same level of service and prevent distortion of corporate identity.
Digital products that are conquering online
Banking, large-scale online services, products that grow rapidly and run on multiple platforms.
Download a brandbook example
Each brandbook belongs to the owner of the relevant brand or company. Copying, modifying or reusing these brandbooks without the express consent of the brand owner is prohibited. When using the materials, it is mandatory to reference the original source.
