HR-brand development
We create employer brands that attract top talent and turn employees into brand ambassadors.
Our approach is holistic: we conduct research, assess employee satisfaction and motivation, define your EVP, develop a distinctive design system, and strengthen your company’s presence in the talent market.
We develop employer brands from scratch and help evolve or maintain those already in place.
Strengthen your HR brand inside and out — by attracting top talent and fostering a great experience for your current team.
1. External HR branding
We shape how companies are perceived in the job market: researching employee experiences and candidate expectations, crafting strong value propositions, and building communication that resonates with the right audience.
We help new companies make a name for themselves — and support established ones in strengthening their HR-brand and attracting top talent.
We shape HR-brands at every level — from researching company perception to launching full-scale ad campaigns.
We define key tasks, craft EVP messaging, map the employee journey (EJM), and develop a creative concept. We set up communication channels and refresh key touchpoints — from the careers website and social media to employer profiles and visual content.
All to ensure your employer brand is consistent, visible, and attracts the right talent.
2. Internal employer brand
We create a work environment that people want to return to, built on care, visual culture and clear processes.
From office design and welcome kits to corporate events and onboarding, we shape the internal experience. We implement motivation systems and gamification and design internal portals and services that simplify and enhance the everyday working experience.
3. We implement, train, and consult.
We uncover weak spots in team dynamics and employer perception through interviews, surveys, and audits. Then we help close the gaps — with diagnostics, tailored recommendations, workshops, lectures, and hands-on implementation of new HR practices.
Right = experience + custom solutions
Studio Right brings deep expertise in HR-branding.
We craft tailored solutions that help your company stand out in the talent market, attract and retain top professionals, and build a strong, positive employer reputation.
HR-branding: questions and answers
What exactly is HR-branding?
HR branding refers to a set of initiatives aimed at positioning a company as an employer of choice. It supports talent attraction and retention by fostering a strong internal culture and positive perception in the labor market.
Why does HR-branding matter?
Modern companies understand that success depends not only on their products or services, but also on their people.
Employer branding helps shape a compelling image of the company as a workplace — attracting top talent, reducing turnover, and increasing employee loyalty.
HR-branding vs. corporate and product branding
HR-branding differs from corporate or product branding by focusing on an internal audience — employees and potential candidates.
It addresses the unique needs of the team and helps build trust and long-term relationships within the company.
Challenges and solutions in HR-branding
Many companies struggle with confusion and missteps in HR-branding. Often, the result is a fragmented «mosaic brand» — lacking consistency and a clear strategic approach.
We help avoid these pitfalls by offering comprehensive, well-structured solutions for building a strong and cohesive employer brand.
