Logo design&development

Through logos, we help brands build a strong visual identity that’s instantly recognizable and evokes positive associations.

A custom logo isn’t the same as a brand.

A well-designed logo helps a company stand out in the market, but truly differentiating yourself from competitors requires comprehensive branding.

A logo alone can’t fully express a company or product’s identity. That’s why we take a systematic approach to branding with our «Branding 360» strategy, covering every possible touchpoint between your product and your customers.

Visual elements should complement verbal ones to effectively convey the essence of a company or product, build trust, and evoke the desired brand associations.

Our logo design process

Communicating with the customer

The most important stage, where we ask many questions about the business, positioning, and values. We document preferences regarding the brand name and associations. A clear understanding of the task and the brand’s authenticity helps us accurately reflect the essence of the company in the logo.

Analyzing the market

We research competitors and related business areas, analyze brand architecture, value propositions, and customer experiences, and draw conclusions about product fit and positioning.

Developing a concept

We dive deep into the company’s positioning and explore options that resonate with the client. We create a mood board to identify the right associations and select the strongest concepts to develop further.

Showing the presentation

We create a visual presentation of the logo and corporate identity elements, clearly explaining the rationale behind the design. We showcase how these elements will appear across various media, such as business cards, brochures, roll-ups, T-shirts, and more.

Collecting rules in a logobook

Logo design varies depending on the intended media, so we create different versions: a micro version, a version for special applications, and a print version. All usage guidelines are compiled in a logo manual to ensure the logo is used correctly.