Typographic logo development
A custom wordmark or typographic logo is a distinctive element of your brand identity, designed specifically for your business. It gives your brand a distinctive voice and helps you stand out in a crowded marketplace. Each letter is carefully designed to reflect your company’s character and values. It’s not just text; it’s a visual narrative that conveys your brand’s message without saying a word.
A typographic logo is your brand’s personality
I love typographic logos because they’re more than just text; they’re miniature stories, where every letter has its own character. Like a person’s features, the letters come together to create a unique personality that conveys your brand’s story without saying a word.
Art director and a man who loves letters
What gives a typographic logo its uniqueness?
- It’s one of a kind: unlike plain text, a custom wordmark is designed exclusively for your brand from scratch.
- Honest aesthetics: every line, proportion and curve is refined by hand with precision down to tenths of a millimetre, much like the work of a jeweller. The result is both expressive and readable.
- Deeper meaning: each letter conveys your brand’s story, intentions, ambitions and emotions.
The process of designing a typographic logo
- We explore your brand. We study your brand, audience and goals in order to understand what lies at the heart of your story. If your brand is large or complex, we start by defining your brand platform.
- We then run a design session. Together, we gather examples and anti-examples to agree on the visual direction that best represents the future brand. We use mood boards and references to fine-tune the style.
- We then develop wordmark concepts. We create three to four distinct wordmark options, each with its own character. This is usually a tough but pleasant choice for our clients. To help you make an informed decision, we prepare a full presentation showing how each option works in digital and offline environments to tell your brand’s story.
- We finalise the logo. Once the direction has been chosen, we refine it with precision, adjusting every element, space and stroke weight to ensure the wordmark looks perfect and consistent at every scale.
- We deliver a logo book. To ensure your logo performs flawlessly, we provide a detailed guide with usage rules and all the necessary file formats, so you’ll never have any issues using it in print, online, or on social media.
What we deliver
- A unique type — a one-of-a-kind logo that exists nowhere else in the world.
- An incredible feeling of falling in love with your own brand.
- A bold identity element with memorable, detail-rich design.
- Your brand gains added value and protection — an asset that will serve your business for years to come.