G–L–O–B–U–S Brand Identity

How to plan a route from a service to a brand

This service can just show the route or to navigate your truck through Paris – Dakar rally with providing time and distances between intermediate points.

The huge amount of products with the same name makes the branding really challenging, but we are not allowed to change the naming.

Let’s plan an alternative route to stand out — a visual one. The letters are turning into pins on a map because you can travel not only from point A to point B.

The animation illustrates the idea even deeper

The name G–L–O–B–U–S starts communicating not just graphically but through any text. For instance, in a subject of an email or any marketing material.

But especially comfortable the name feels in its natural digital dimension. The sign keeps its recognition, but the structure may be flexible and adaptive, like the product itself. And varied, like routes on a map.

In addition to the main logo version, it’s possible to use alternative graphic constructions.

Corporate Colors and Graphics

We used cartographic elements like topographical and geological signs to fit them into the corporate style.

This style of letters composition is easy to implement for framework components. To do so we just use the first two letters: G-L Map, G-L Search, G-L Route.



October 17, 2018


Andrey Dedkovsky, Alexey Shklyanko, Artyom Grinevich, Alex Revyako


Brand Identity for Platforma Barber Space

We've created both image and physical environments for the startup


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