Brand Identity for Platforma Barber Space

We've created both image and physical environments for the startup

Platforma has a huge loft-style space and an ambitious business model. They are about to launch an app that gets together barbers and clients. So the challenge is to make a brand identity system that stands out in both digital and physical dimensions.

We put aside all the traditional barber elements like a mustache, straight razors or scissors for classical signboards.

 

Here it comes a real barber’s pole that looks too cool to walk past. It appears in medieval times as a symbol of barbershops. Since XVI century poles signify and distinguish traditional salons from the ones that offer surgery services (here poles have only red stripes).

The logo absorbed the long history of barber mastery and flexibility that is required by the times. We keep the well-known color scheme and line slope.

Snip-snip… and here we got a graphic element that makes the brand unique and will do a good job while designing interiors and marketing materials.

In every project there is something extra that never appeared in brief or original challenge. Things just turn out that way. This time we came up with a graphical “P-man”. This guy proves that you are welcome here, no matter what kind of beard you have. If you have one, of course.

Client

Date

December 22, 2018

Team

Alexey Shklyanko, Andrey Dedkovsky, Artyom Grinevich, Alex Revyako

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