Cradle Logo

How we came up with a logo for Sberbank business platform


Idea ✧°

There’s no better reference to a modern adaptive platform than… one of the oldest games in human history. Cat’s Cradle remind us how simple and aesthetic can transformations be. And no matter whether it’s about a string figure or IT solution.

video: paweł czyk

We’ve got a well-balanced and flexible image that’s easy to adjust to different spheres and products.

Cradle logo takes us to the infinity concept with its basic version. Countless variations and business opportunities.



August 16, 2018


Andrey Telego, Misha Gorah, Alex Revyako, Nikita Lobankov


Identity of the Real Estate Site

We humanized the brand and made it cosy & friendly


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