Designing an app or a website alone is only half the battle. It’s way more important to launch a product that will generate revenue. We turn UI into a product that will work for you by managing projects from the very first interview with the client and right until its integration with payment systems and CRMs.
There’s really nothing we couldn’t do here at Right: we build online stores, business websites, online banking solutions and info portals. We use design to solve a variety of business problems such as speeding up client service, reducing churn and more. We also integrate related services into websites, including warehouse management and payment systems, CMS, analytics systems or whatever you might need.
How We Build – Step by Step
Going deep down into the business
First off, we have several Q&A sessions with the client to learn more about the company we’re dealing with, understand its business logic and outline the problems. Then we try to figure out how we can help and come up with a reasonable solution.
Analyzing the audience and its needs
We analyze the client’s customers and their needs and preferences to find out who is going to use the product. We focus on the context and conditions in which users will interact with the product, its technical and business-related limitations.
Building the design solution
We work through key scenarios and map out the user journey for complex UIs. We skip those steps while building simple websites and services and go straight to designing a draft UI, which emerges into its final version after 3 or 4 iteration reviews.
Scaling the UI over auxiliary processes
After running through two or three key user flows, we get a clear picture of how to build out the rest. At this stage, we work through secondary user flows like ordering delivery for online shops, installment payment plans or choosing associated goods for the main purchase.
Creating a recognizable website style
We play with pictures, icons, colors and effects to give the product a unique touch and make it instantly recognizable. We take care to get the visual part to communicate the general idea of the product and be in tune with the client’s industry.
Unifying the UI components
We build a UI kit or a design system: brush up the styles, elements, blocks and modules, pics and icons. Tie the elements together into dependencies with classes and variables.
The final push: bringing to life and fine-tuning the website
Designers and developers take a magic wand and turn the mockups into a fully-fledged product — bearing in mind cross browser compatibility and adaptivity, of course. Now, we’re almost there, integrating it with CRM software, setting up SSL, connecting the website with analytics systems, setting up call tracking and whatever-you-please.