How we designed a landing page and set up a base for a strong upcoming brand identity
Alvo is all about fresh and nutritious food within walking distance. The company provides its hand-prepared dishes through smart kiosks, and all you need to get it is to use a mobile app. Culinary experts and nutrition enthusiasts curate menus. Alvo's chief worked in Michelin-starred restaurants.
The project launches in Chicago and Frankfurt.
The Challenge
To create a landing page that illustrates all the benefits for customers and investors.
The Solution
Alvo is about lifestyle, not technologies. Their app and smart fridges just deliver nutritious foods. So we highlight the level of the cuisine.
We go deeper
Icing on the cake
Meet the chef — Hunter Seis.
He worked in Michelin-starred restaurants
How it works
We highlighted how easy it is to use the service and skipped any technical details:
- Just download the app and create an account.
- Scan QR-code on a fridge.
- Enjoy the meal!
Focus on target audience
We figured out that the website works for three different types of audience. It's time to rank them according to their conversion impact.
1. Clients: existing and potential
Their aim is to get foods from smart fridges in Chicago and Frankfurt. We show the map to the existing users and the simplicity of the solution together with the link to download the app — to the potential ones.
2. Partners
They are ready to set a smart fridge at their office, university, or trade center. A target action here is submitting a request.
3. Investors
Companies and people who will help Alvo to grow. The target action — sending an email.
Focus on target audience
We figured out that the website works for three different types of audience. It's time to rank them according to their conversion impact.
1. Clients: existing and potential
Their aim is to get foods from smart fridges in Chicago and Frankfurt. We show the map to the existing users and the simplicity of the solution together with the link to download the app — to the potential ones.
2. Partners
They are ready to set a smart fridge at their office, university, or trade center. A target action here is submitting a request.
3. Investors
Companies and people who will help Alvo to grow. The target action — sending an email.
Basis for the upcoming brand
Illustrations
Alvo target audience includes young people who are committed to healthy lifestyle. We created custom illustrations to provide brand's mood and values and make it closer to the customers.
Typography
An accidents grotesque Montserrat Alternates took the place of the main font. It's free, that is really good for a young business.
Adaptive design
The result
Three weeks is enough to prototype, design and make layouts for a website that stands out and saves money for a young ambitious team.
Well structured, it allows to easily learn all the benefits of the product. The existing fonts, colors, illustrations, icons can work as a strong background for a brand book in the future. They all can be used for promo, SMM, packaging and any marketing activities.
Good luck, Alvo!
Your request will immediately go to the sales department. One of the managers will answer you in order to discuss details. It takes up to half an hour during working hours
We redefined the services together with the provider and launched the first cloud marketplace in Belarus.
