hoster.by

Cloud solutions marketplace for hoster.by

We redefined the services together with the provider and launched the first cloud marketplace in Belarus.

Разработка сайта об облачных решениях для hoster.by, фрагмент изометрической иллюстрации об услугах.

The challenge

To develop a cloud marketplace.

For a long time, we used to consider everything in a "cloud" as something highly specialized. Only fast-growing companies could see the benefits of cloud hosting, and only young and tech ones were brave enough to keep accounting in a cloud.

It’s time to get the clouds down to the ground and put it simply. Especially since hoster.by is about to launch 8 brand-new products.

Structure first. Then design

It was pretty tricky to find a cloud section on the website before. Cloud hosting was always in the main menu, but you had to dig to find such products as cloud accounting or document management.

So we decided to get all the solutions together: both existing ones and the set that’s about to be launched.
Then we analyzed their business roles.
We grouped all the products into categories: collaboration, security, cost savings, etc.
Finally, we placed the categories on the main page of the catalog.

We split information for tech guys and managers

Cloud solutions are primarily aimed at executives and technicians. The first group appreciates cost reduction and flexibility, the second ones are going to enjoy virtual machine templates, reliability, and simple management.

Фрагмент сайта с преимуществами облачных решений hoster.by для руководителей компаний.

Tile-based design for the products allows navigating easily. Moreover, it'll simplify the development of mobile version.

Плитки с иллюстрациями и описаниями продуктов, которые предлагает hoster.by в рамках облачных решений.

Click on a tile and go to the product page.

Крупно показана плитка услуги «1С Бухгалтерия в облаке» с иллюстрацией и описанием.

Overlay

We draw cloud worlds

The idea to make services visible pops up. It will definitely help with both navigation and promotion. Each category turns into a theme island. The whole “archipelago” forms a cloud cluster.

Наброски иллюстраций, которые готовились при разработке сайта об облачных решениях компании hoster.by.

The story of the island concept is coming soon in another material

Иллюстрация с поиском графического решения для оформления облачных услуг компании hoster.by.

Illustrator brings together a few islands. All the elements represent the solutions from each category: for instance, accounting, collaboration, data protection, etc.

It looks impressive, but something is missing…

Фирменные персонажи, оживляющие иллюстрации услуг на сайте hoster.by.

Meet cloud colonists

We created cute creatures that are going to keep their eyes on stable and secure work of all the services. In addition to this, they'll help to explain how particular products work.

Soon these colonists will go through all the cloud marketing materials of hoster.by.

Meet cloud colonists

We created cute creatures that are going to keep their eyes on stable and secure work of all the services. In addition to this, they'll help to explain how particular products work.

Soon these colonists will go through all the cloud marketing materials of hoster.by.

We put a new civilization on the cover page

The inhabited islands take their places at the top of the marketplace. We added a slight animation and the whole cyber-urban thing gets the right atmosphere.

We load the generator of the cloud world

Combinatorics is the core of the illustrations. This approach gives you an infinite number of variations, that are original and recognizable.

The illustrations work perfectly on both dark and light backgrounds.

How cloud accounting works

We built animated illustrations for each product. A quick glance at the picture, where office life runs around the 1C “sacred crystal”, is enough to guess — we’re going to talk about accounting in the cloud here.

Иллюстрация для страницы 1С: Бухгалтерия в облаке на сайте hoster.by.

We built in brief descriptions and added some graphic elements to sharpen sections.

Block structure simplifies creating product pages. Each block is a stand-alone module, that can be easily removed or replaced.

Описание преимуществ для страницы 1С: Бухгалтерия в облаке на сайте hoster.by.

A block with case studies can be placed on each page to tell real stories of companies that got on the track of cloud solutions of hoster.by.

Реализованные проекты для страницы 1С: Бухгалтерия в облаке на сайте hoster.by.

Here you can drop a photo gallery...

Раздел с фотографиями для страницы 1С: Бухгалтерия в облаке на сайте hoster.by.

… or a video.

Видео-раздел на странице 1С: Бухгалтерия в облаке на сайте hoster.by.

Here you can choose a tariff or create your own one using a tariff builder.

The products are new, so the tariffs are placed at the bottom of the page. This way we prepare users for conscious choice and keep from any data overload.

Описание тарифов и калькулятор услуг 1С: Бухгалтерии в облаке на сайте hoster.by.

Tariff builder

This element was made to configure your own virtual machine with custom settings. The calculator allows creating any cloud while changing such parameters like CPU power, RAM, etc.

Adaptive design

Perfectly comfortable interaction with the products from any kind of devices is a must.

Разработали мобильную версию сайта облачных решений hoster.by.

Разработали версию сайта облачных решений hoster.by для планшетов.

Разработали версию сайта облачных решений hoster.by для мобильных телефонов.

Разработали адаптивную версию сайта облачных решений hoster.by.

Adaptive design

Perfectly comfortable interaction with the products from any device is a must.

We go beyond the screens

After the successful launch of the project, the cloud colonists went offline. Such materials are going to work for a long time for active and fun marketing.