RichPush is a fast-growing advertising platform specialising in push notifications. It offers an innovative advertising format that works effectively on any device and with any level of traffic.
Task
Design a recognisable and adaptable visual system for a personalised push notification platform aimed at professionals.
It’s not just a logo — it’s an identity system
The project’s primary objective was to enhance RichPush’s visibility among marketers and SME owners, while fostering trust in the service through a user-friendly and contemporary interface.
It was not just a matter of «updating the logo», but rather of building a cohesive visual ecosystem that reflects ambition, technological maturity, and a light-hearted yet provocative communication style. RichPush aimed to combine the technical power of the service with a warm and friendly brand image, while maintaining a sense of reliability and responsiveness.
A key challenge was developing a multi-layered identity that would work on the website, product interfaces, social media, attributes and presentations to investors and partners. Additionally, the brand needed to be scalable and prepared for international expansion.
Let’s get started!
From insight to identity
The path to the final solution began with an in-depth study of the push notification market, which provided valuable insights that informed the development of the solution. This enabled us to identify three key values: speed, clarity, and personalisation. Based on these insights, we presented three conceptual directions: digital dynamics, minimalism with a colour accent, and an illustrative metaphor.
The visual style of RichPush proved to be multi-layered. On the one hand, it is a structured system with a clear element architecture. On the other hand, it is a living image, capable of transformation and playfulness.
A logo that works at any size.
First, we redesigned the logo. We adjusted the proportions between the sign and the font, changed the kerning and strengthened the composition. The yellow colour became richer and the sign acquired a modular structure that can easily be adapted to icons and microformats. We also created a ’microversion’ of the logo for exclusive media — a minimalist symbol that is recognisable even in the format of a small icon.
The sign system as an extension of the product
We opted for a blend of clean geometric shapes and asymmetrical graphic elements to symbolise the data flow. We then started developing the pattern module, where each line and point represents the movement of a notification from the server to the user.
We created the typography using strict geometric grotesques for headings and navigation, and contrasting fonts for accents to emphasise important metrics and calls to action.
A visual language that speaks for the brand
We developed a combinatorial visual identity system comprising patterns, typography, iconography and a design code for internal and external communications. The brand was given its ’royal’ colours, ranging from the bold ’Her Majesty Red’ to the main background colour ’Goldy Pound’, a shade of generous yellow associated with warmth, confidence, and digital optimism.
Patterns and decorative elements reinforce the message, creating a memorable visual ’voice’ for the brand. In key visuals, the brand is presented not as a service, but as a character: bold, intelligent and ahead of the curve.
A new look for the platform
As a result of the project, RichPush gained more than just a logo; they gained a complete visual platform. This new look has strengthened its market position and increased brand recognition. RichPush has also seen increased conversion rates on lending and in presentation materials. The level of identification with the brand increased within the team — it became part of the corporate culture.
Studio Right’s RichPush project is a prime example of how in-depth identity work can transform brand perception at all levels, from users to investors, and not just beautify a product.
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