Website for Solfie Instalment Card service

Clear product benefits. Interest-free.

For many European countries, instalment solutions remain pretty exotic. Solfie fintech startup decided to change the situation and launched a brand new credit product. It brings together banks, merchants, and its customers in a single financial ecosystem.

The Challenge

To tell about the benefits of the instalment card to all the market operators.

Solfy website main page. A girl with an instalment card Solfy.

Structure first

There are many strong points that Solfie has. But it’s essential not to confuse customers and show detailed profits for every type of users.

The main page works like a crossroad, where banks, shops, and customers see their relevant “green light” of benefit and turn to their section of the site for detailed information.

Solfy website main page. A section with info for merchants and banks.
All the sections are built with flexible modules. They can be easily changed, removed or added. The illustrations make each page unique and put some emphasis.
There are two Solfy pages that show benefits for merchants and banks

The common and the particular

A through module with a pattern of work illustrates how the service works, including the roles of each participant. This module is present in each section.
How Solfy works. This animated scheme illustrates how Solfy connects banks, merchants, and customers.

Here is a block dedicated to a mobile app. It’s a through one as well, but each page has its own content. For instance, we show customers the info about shops, sales, addresses, their account balance, and expenditure control tips. The merchants can see sales, average transaction value, and other useful statistics.

There are features of the app next to the screen view. Video and text are synchronized, so just click on a description and see how it works in the app.

Trying on the corporate style

We took a corporate Solfie “smile”, that is a universal graphics element, and used it throughout the website. This trick may be applied to any marketing materials.

The result is easy-to-recognize and has no emotional overload. It works as single corporate “spots” or as a part of photo and illustrations framing.

Illustrations and icons samples. They appear on many pages of Solfy website.

Icons and illustrations

We've made a bonus for this project — a set of illustrations for each section. They added some informativity and expression into a kit of over 60 icons.

Isometric set of illustrations and icons created for Solfy website.

Responsive design

A flexible structure of blocks and well-considered graphics allowed to compile the responsive version of the site really fast and to move on to the development.

Responsive design for Solfy site: design layouts for smartphones and tablets.



October 17, 2018


Anton Vasin, Artyom Grinevich, Alex Revyako


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