Brand identity of a product startup Kindersong
Made sing in any situation, even if everything is upside down
The company develops music apps. For instance, for learning to play the piano or vocals.
A user trains to perform covers of famous songs in the vocal app. Then the app estimates how well the user hits the right notes.
The goal in the Customer language
To present the project, build a team, attract investors,
and blah, blah, blah.
The translation into the Designer language
It is necessary to keep the existing name, but add all sorts of stuff and make the most of it in order to feel the hit.
One. One, two, three, four! Let’s go!
Nobody’s gonna slow me down!
We don't need no education
We dont need no thought control
No dark sarcasm in the classroom
Teacher leave them kids alone
I’ve just seen a face,
I can’t forget the time or place.
Someone
like you.
All the small
things.
I see a red door and
I want it painted black.
No colors anymore
I want them
to turn black.
We are the champions, my friends
Hey Ho, Let's Go
Hey Ho, Let's Go
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