Branding
We make brands look to the future, become stronger and remain in minds for a long time. We approach the development of the brand as a system, we don’t make up synthetic legends, but we help to understand your identity and create the direction of development.
At Right, we create brands that can’t be ignored. Research, proprietary methods, and creative thinking are the tools we use to build market leaders with a unique voice and undeniable charisma.
We are on the ball in technology
Tech products, startups, web 3.0, crypto, blockchain, PSP, creator economy are things that inspire us. Complex products and innovations are more interesting than milk or sausages packages.
If your product speaks the language of frameworks, anti-detect, encryption, geodesy, cryptography, SaaS, IaaS, ML platforms, LMS, CAD modeling, geology, mining, or VAD — you’re in the right place. We get it. And your brand will be in good company.
We stand out for our uniqueness and innovation
100% custom
Cutting-edge branding techniques and tools
Style
Research comes first
A logo without a system is just a picture — it won’t do the job.
We immerse ourselves in your business, study the market and competitors, and explore your audience. Together, we shape your brand’s mission and values, craft compelling messaging, and build a strategy designed to guide you for the next 3–5 years.
The brand platform sets a clear strategic direction — the foundation for developing product or corporate identity. This includes naming, slogans, logos, symbols, typography, ad communications, SMM, exhibitions, websites, and apps. All results — along with the full identity system — are thoroughly packaged into a brand book that’s both beautiful and practical.
The outcome is a brand that connects with your audience on a deeper level, supported by detailed, long-term usage guidelines.
What’s Right branding all about?
Research and analytics first
We start by studying your business, target audience, and competitors to uncover insights for building a communication system. We collaborate closely with your team and sometimes discover things even the owners weren’t aware of.
20 years of experience and deep industry expertise
We’ve amassed extensive experience in creating brands for digital products and online services. We use a wide range of time-tested frameworks alongside custom-built approaches. We know our craft — and we deliver.
The brand is a priceless intangible asset
Our brands stand the test of time, growing alongside your business and the market. They become valuable assets that boost valuation, attract investment, and increase customer loyalty.
Consistently creative and innovative
We leverage our experience to implement exceptional branding solutions, assemble teams of rare, top-tier experts, and use the full range of modern tools to create unique brands capable of changing the world.
A brand goes beyond the logo
We believe in a comprehensive approach to branding, working systematically and step by step:
- We conduct business analysis. This involves studying all available internal resources and sources of advantage, such as the owner’s vision, the business model, the product, the marketing and the strategy.
- We research the product, the market, the target audience and the competitors. This involves carrying out in-depth interviews, exploring consumer insights, and auditing all available materials.
- We develop the brand platform. We craft unique positioning, create the brand metaphor and define the brand’s values, personality, mission and vision. All of this is visualised for clarity and inspiration.
- We develop the verbal identity. This includes everything from memorable names and slogans to descriptors and sub-name systems. We also check trademark registration possibilities and domain availability. We also develop tone of voice, communication style and editorial guidelines.
- We develop visual identities. This involves creating a unique design concept, developing the logo and its variations, and selecting brand colours, fonts and patterns. We also define the style of photos, iconography and illustrations. We also use generative AI tools to create graphic assets.
- We create interactive identities. This includes design concepts for websites and mobile apps, as well as interactive elements and infographics.
- We refine brand touchpoints. We design key visuals for marketing materials and presentations, as well as templates for social media and corporate documents. We also develop merchandise, from business cards to apparel. We also design concepts for corporate events and internal communications.
- We prepare documentation and standards. We develop brand and logo books and guidelines, providing designers and managers with clear, detailed instructions on how to use all brand elements.
Brand development algorithm
You’re never left without support
Our clients receive not just a brand, but a comprehensive identity system for every touchpoint, tools for effective scaling, and clear guidelines and standards for usage.
This isn’t our story: «Dear client, here’s your brand book — good luck!»
We help with implementation and provide tools that are easy to use in practice. We don’t just craft a mission statement or hand over a list of adjectives — we show how your brand should work and live with them going forward. We always stay tuned and ready to support.
What challenges does your brand face? Contact us.
Looking to start a project, get more information, or schedule a consultation? We’re ready to assist, guide, consult, and estimate costs.
Right branding. Your business matters.
