Landing Pages
We will demonstrate the strengths of your business and products using realistic scenarios, appealing text and graphics, and anything else that will help users make buying decisions. A well-designed landing page can significantly boost sales.
Lending is a concise and fast solution for selling
With the help of a landing page, you can quickly set up and promote a business, showcase a product or generate interest in a service. It is a highly focused solution, providing all the necessary information to help you sell products or services effectively.
We don’t view lending as a design or colouring element; rather, we offer a solution that will help the client earn more.
The most important thing about a landing page is conversion.
For whom we develop landings
Businesses that need to establish themselves quickly after launching
We can help you gain recognition in any market.
Product and IT start-ups with a narrow area of expertise
We have a strong understanding of complex industries and know how to present the specifics of any digital product clearly.
Companies that need to boost their conversion rates
A good design and an elaborate structure and presentation of the landing page inspire trust in visitors, justifying the cost of expensive traffic.
4 points without which you won’t get a good landing page
Clear semantic and visual structure
The text is structured in such a way as to pique the user’s interest: from grabbing their attention with headings and addressing their concerns in the text, to prompting them to take targeted action.
Thanks to the visual structure, users can quickly scan the page, read the headlines and understand the main points. They then stop at the sections that interest them the most.
Visual presentation
With the right graphics, we can present the product and the company in such a way that users develop a sense of trust from the moment they start using the product until they reach the final screen. A proper visual presentation, together with text, creates the conditions that convince people that the product will benefit them or solve their problems.
Usage scenarios
It is more effective to show a product in real life than to describe it using abstract words. Videos and vivid lifestyle photos help people to visualise how they would use the product and its potential usefulness.
Author’s illustrations
Instead of using template illustrations, we create bespoke illustrations to help users understand and evaluate the product. If we use images from stock libraries, we edit them to fit the company’s corporate style.
We can develop illustrations in any style or technique.
I already have a landing page, but it doesn’t seem to be working ☹️
The anatomy of a luxury landing page
Most of the landings are either copied or do not even meet the minimum hygiene standards. Let’s look at an example:
The process of developing a landing page
Researching the business and target audience
In order to understand how best to pitch a service or product, we ask the client lots of questions about their business, gain an understanding of its nuances, and research the target audience. This enables us to deliver the right pitch, highlight important information and reach the intended audience.
An adequate audience profile
Ann takes a short trip to Europe every two months. She is used to paying for things everywhere by cashless payment. She needs a bank card that she can use anywhere in the world without losing money on exchange rates.
A luxury landing page profile
Ann is a manager at a regional bank. She has two cats, has just been promoted, and is going on holiday. She believes in love at first sight and wants to marry a foreigner.
Preparing the text
We write text that does not feel manipulative or convey the message «buy, buy, buy, buy». We understand that repeatedly stating that a product is ’cool’ or ’effective’ will not persuade a user to buy it. Instead, we use facts, scenarios and examples that people can easily relate to.
A caring text
From 28 November to 1 December, split the cost of all purchases into 10 monthly instalments. No magic wand required, and free of charge.
The text of a «selling» luxury lending page
Well, darlings! Are you ready to dive into the amazing WORLD of shopping and amazing possibilities with our installment card?!?!!?
From November 28 to December 1 there is a UNIQUE APPRECIATION on all catalog items! You can buy everything now and PAY.
Developing the design
We use visual storytelling and attention control techniques to guide users and draw their attention to the right information. We develop landing pages that users will find interesting and want to explore.
Drawing illustrations
Control the mood of the site using illustrations and icons, and pay careful attention to colour and effects. Ensure that the graphics support the overall concept and are appropriate for the business sector.
Vector icons rendered with love
Luxury stock icons
Versioning and testing
We either use popular builders or engage a team of developers. After launching, we test the product and create a bug list.
Our landings make it to the ‘Best Projects’ section on Tilda.
Carrying out important servicing work.
We will set up SSL, link the site to the analytics system and the necessary CRM, and maintain the flow of requests. We can transfer the site to the main site or to a subdomain.
